5 Keys to A Streamlined & Organized Business
Every business, no matter how large or small, has regular business processes to manage. These are everyday tasks like submitting invoices, writing, publishing blog posts and answering reader queries. Creative entrepreneurs such as authors, coaches and consultants need to have established workflows to get everything done efficiently. Sometimes these processes need to be improved and tightened up, and, in some cases, actually created.
You may not realize it, but you may be wasting resources. Money, time, and labor might be spilling out here and there. You may find yourself bogged down in the mundane daily tasks that keep you from getting more important work done. The result is that you’re earning less than you should be. Inefficient processes can also hurt your customer service, business culture, and stress levels.
Businesses regularly revisit these processes and look for ways of improving them for better efficiency. They take one task and use a system for analyzing the process, identifying problems, and implementing solutions. Improvements happen one task at a time rather than in one massive overhaul of the business operations.
Here is an outline of the five-step process you should be using on a regular basis to streamline your own business.
1. Identify a Business Process to Simplify
The first step is to identify the areas where your business is struggling. You might already have a good idea of some task that needs streamlining. Business processes can involve many areas such as:
- Customer service and support
- Product development
- Book or product launches
- Online or offline marketing
- Managing team members
- Accounting and managing cash flow
- Social media
There may be a particular task that seems to put a drain on your resources and doesn’t deliver much in the way of results. As you think about now where your time goes, you may already be able to identify an inefficient and wasteful task. If nothing springs to mind, here are a few things to look for:
- Time-consuming tasks. Monitor your workday to discover the tasks that are putting the greatest strain on your time.
- Highest impact or most important tasks. Which task makes the biggest difference in your business? Streamlining this task will likely have a major impact on everything else you do.
- The most expensive tasks. Look at tasks where you invest a great deal of money but don’t see the ROI you’d like to.
When considering tasks to streamline, you should also consider that some tasks simply can’t be cut. For example, if you are an Author, you need all of your time and resources to write your stories. You can’t outsource to someone else with a different voice and different ideas. In this case, you might decide that you can do nothing, and so find other ways to streamline your workflow. An example is outsourcing the task of responding to readers’ comments on your blog or on social media. This will free up your time to write your stories. Because your readers are important to you, you want your team member to respond to your readers in keeping with your brand. You would start by creating a process for how you want this task handled and the voice you want the person to use. Or you may outsource the task of formatting your book to save you time.
2. Map Out the Process
Once you’ve identified a process to be simplified, map it out. Create a visual workflow from start to finish so that you can see the task in big-picture form at a glance. A flowchart is a good way to do this, but a bullet point list of tasks will do as well. We don’t want to overcomplicate our simplification process!
Include in detail every single step along the way to getting this task completed, and note what resources you use at each step, including human resources. Document every detail, action, and decision.
It’s important for each step to be detailed and specific because this is where you’ll find something to trim. For example, if you’ve chosen the creation of social media graphics for your book, your flow might look something like this:
- Open Canva and select Facebook Post template
- Add the book cover to the design [Dropbox location]
- Add the logline, teaser, or review quote to the design
- Add the buy link/website link for the book
- Add the store icons
- Save as “[name of book] FB Post”
- Download to Dropbox [location]
In this example, a team member knows where to go to create the graphic – your Canva account. What kind of graphic is needed – Facebook Post. That the design is to include your book cover, logline or review quote, buy link, and store icons. Also where to save the design.
At this stage, it’s good also to identify the goal of the task. Sometimes keeping the goal in mind helps you see steps that you can cut. There might be a step that doesn’t help in attaining the goal.
Enlist your team members to help you outline your tasks, especially if they’re in charge of carrying it out. If they’re performing the task on a day-to-day basis, they’ll be better able than you at outlining the specific steps in detail.
3. Analyze Your Workflow
Now, look at your detailed steps and find areas that can be removed, tightened up or improved. If something doesn’t immediately jump out at you, look for:
Bottlenecks. Some area of the workflow where work piles up and so stopping the efficient flow of other work. An example of this would be not having a suitable teaser or a review quote ready for your graphics person. This is something you want to provide but any delay in you doing this, holds up your graphics person from completing the job.
Communication Relays. You might lose time with relaying information. For example, your team member who is designing your graphic needs your book cover, buy links, store icons, and a logline/teaser/review quote. Avoid these delays by creating a system where this kind of everyday information is saved so you and your team can easily access it.
Confusion. Look for any part of the process that’s not clear, ill-defined, or confusing. The problem could be a part of the task where you or your team members are getting caught up due to lack of understanding. For example, instead of saying “Download to Dropbox”, actually provide the location in Dropbox to save the item to – Download to Dropbox > Book Graphics.
Lack of Visibility. There may be a task which another team member is looking after but impacts on the work of other team members. Those team members can’t see what’s going on so they can’t gauge the progress or plan their own work related to the job.
Integration Issues. Sometimes, the technology behind a process doesn’t integrate well with existing systems. The lack of integration can cause communication problems and malfunctions. For example, you may have two computer systems that can’t talk to each other. The resultant problems mean who need two different pieces of software or duplicating work already done.
High Costs. Look at tasks or steps where the cost is high. Look at the cost and compare it with the results you see from the task.
Delays. Look for areas in your business operations where there are typically delays. If you have delays, there’s a good chance that things need changing. The important thing is to ask why there is a delay happening.
Missing Steps. Although we’re simplifying, you might find where crucial steps are missing. When steps are missing, you’re expecting your staff to make snap decisions they may not be prepared to make, and this can lead to inefficiency or errors.
Disordered Steps. Once you lay out the steps, you might find that they’re not in order, or that a different sequence may be more logical and efficient.
Again, enlist your team members to help you identify problems, especially if they’re involved in the task.
4. Redesign the Process for Better Efficiency
Starting again with the goal of the task, redesign it so that it removes the problems you identified in the last step.
- Removing duplicate tasks
- Widening bottlenecks
- Saving on costs
- Cutting down on time
- Delegating tasks
- Automating tasks or parts of tasks
Consider how the change you’re making will affect other parts of the task. For example, widening a bottleneck might cause another bottleneck to occur. Or it might add more work down the line. If you make any changes, put a plan in place for dealing with issues created in other tasks.
Also, keep in mind that any of the above changes could inadvertently result in worse efficiency or more problems. For example, if you choose to outsource, you’ll now need a process in place for outsourcing. The same goes with automation. Automation can lead to another inefficient process showing up which could make the overall task more complicated.
Once you and/or your team has agreed on a change, you need to create a new diagram or flowchart of the task incorporating the change. Write each step and all details in as concise a way as possible. Make sure the wording is clear and ask your staff or someone else to see if everything is easy to understand. Clarify what resources you need at each step and design them in such a way that the oversight of a supervisor isn’t necessary.
The new process needs to be one that is easy for anyone to teach. You’ll need your employees to learn the new process, and it also helps if they can train other employees. The point is to simplify, so make the new process simple as well.
5. Test Thoroughly and Implement
Start with a trial period. You’ve made some changes, and you’re going to try them out. Things may be shaky for a while. You now have new processes to deal with, so there will be kinks you didn’t anticipate, but you should see things coming together.
If you’ve implemented a change and it doesn’t seem to be working out, you might want to go back to the fourth step and repeat. Although you tried to anticipate any problems the change might create, possibly it’s created issues that make the task less efficient than it was before. If this is the case, you should either rethink your change or go back to the third step and try to solve the problem again.
Make sure that you communicate the changes clearly and thoroughly to everyone involved. Also, ask them to communicate with you if there are any problems with the new process and seek their feedback.
When there are changes to working processes, there is often resistance on the part of team members. Be prepared for this. Hold meetings and air opinions. Try to explain to those who resist why you’re implementing the changes and what the benefits are for them. You might want to schedule regular meetings to follow up on the changes for several weeks or months (depending on how big the changes are).
An Ongoing Process
Once you’ve implemented changes for one task, it’s time to start thinking about the next. This continual progression is how long-lasting changes get made. Businesses tackle one process after another, taking all of the time necessary for each to make sure it’s running smoothly. Pretty soon, you’ll find that you have more time, energy, room for creative work, and cost savings.
Success is a team sport. You can’t do it alone! But you must do it smart! I find that many Creative entrepreneurs don’t know how to grow their business because they are not in a position to delegate work because they haven’t created the systems and processes they need. If you are ready to step up and build your 6-figure team and be the CEO you need to be, go to narelletodd.com.